Chum Churum Citron Soju

Created from natural citrus juice concentrates, SoonHari Chum-Churum is currently praised as the fruit based soju we have all been waiting for, ready-to-serve right out of the bottle. Lotte Liquor surveyed thousands of individuals as well as blogs and found that a consumer market for a 'soju-based cocktail' overwhelmingly voted approval for a soju with citrus flavor qualities.